Children’s Health is a nationally recognized children’s hospital in Dallas. They came to us looking for a campaign that truly brought to life the importance of “seeing the dreams of children.” We opened our campaign with two TV spots that juxtaposed seemingly normal everyday experiences and objects to the imaginative way children see things— What may be a small creek, is actually a magical boulder filled adventure through a child’s eyes. A small living room fort is actually a grand towering castle. Point is, you have to understand children to truly care for them.