A mainstay in Wichita Kansas, Fidelity was now making it’s grand debut in Tulsa, Oklahoma. Not like other regional banks, Fidelity really means it when they say “family.” The say what other banks don’t. They have a sincere passion for building community and the businesses that define them. We needed to do something different to break through. Visually, and verbally. Inspired by cinematic moments that keep you glued to dialogue, the concept was a “oner” (A single take. No cuts.). The script had to be engaging and say things that no other banks say. The truth, sincerity, heart-felt and human. Real feelings and frustrations from business owners, and how a bank can make a difference in their lives.