wingstop 420

When the craving for Wingstop hits, it must be satisfied. Especially when the munchies hit.

On the biggest day of the year for tokers, April 20th, we targeted them via 4/20’s most sacred pastime, binge watching - more specifically, the overly repetitive ads that come with it.  

This sequential ad series started tame and got higher as the day went on, with “repeat” commercials unexpectedly escalating into mind-bending scenarios.

We saw a 46% increase in transactions, and doubled online revenue year-over-year.